Rational:
ING offered loans with very competitive conditions and also, anybody could apply for one regardless of the bank with which they had the payroll.
Traditionally, in Spain, the relationships between clients and bank staff are very close, there is a lasting relationship for years, even to the point of creating long lasting friendships. That is why we think that many people would like to have a loan with ING, but they may feel that they are “cheating” on their bank.
We created this campaign "NO INFIDELITY" to establish that; asking for a loan with ING, without being from ING, is not cheating on your bank.
Once and for all, we clarify:
- If you look at somebody else, it is not infidelity
- To imagine, it is not infidelity
- To check out the the “new one”, it is not infidelity
- Selecting the hottest in the underground, it is not infidelity
Requesting an Préstamo NARANJA without being from ING, is not infidelity to your bank.
What happens in ING Direct stays in ING Direct.
From 5.95% NIR (6.11% APR)
No commissions
No strings attached
Without direct debit to your payroll
It is clear:
- Stalking your ex on Facebook, it is not infidelity
- Hear "Brazil" and think... it is not infidelity
- To check out the the “new one”, it is not infidelity
- Flushing with the protagonist, it is not infidelity
Requesting an Préstamo NARANJA without being from ING, is not infidelity to your bank.
What happens in ING Direct stays in ING Direct.
From 5.95% NIR (6.11% APR)
No commissions
No strings attached
Without direct debit to your payroll
Oh my God! it is not infidelity
Requesting an Préstamo NARANJA without being from ING, is not infidelity to your bank.
What happens in ING Direct stays in ING Direct.
From 5.95% NIR (6.11% APR)
No commissions
No strings attached
Without direct debit to your payroll

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