Rational:
Fundraising for Unicef. Nowadays, more than ever, NGOs are looking for support and help. The competition is huge, and as days go by, it ever increasingly more difficult to get people to donate. 
To increase donations to UNICEF, we asked people to donate not money, but their browser homepage.
The UNICEF homepage will be used to advertise brands which would like contribute. This way, brands get publicity and UNICEF receives as a donation the payment made through the most basic online advertising method (CPM cost per thousand impressions). For a donation to be made you just have to open your browser, and as we all know, this happens several times a day.
As an estimate, if we got 10% of the population of Spain to set UNICEF and their homepage for one year, we can get to raise up to €48,000'000 (3¢ per click).

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